As somebody who spends a ridiculous amount of time at my local Barnes & Noble store (I work from their cafe a lot, but also come here to buy books a lot), and who has gotten to know most of the staff here pretty well, I would say that this does not jibe with my (n=1) experience. It doesn't prove anything, but the people who work here (the New Hope Commons store, in Durham, NC) are quite often bibliophiles, and/or are very knowledgeable about books and/or quite a few other things. One of the baristas is a masters student in Data Science and always points out to me if some new techie book has shown up on the shelves that he thinks I might be interested in. Several of the employees are also authors in their own right, and I just finished one of their books which was, if not exactly great, definitely at least worth reading. Another lady ran one of the first ISP's somewhere in the midwest back in the day, and knows all sorts of interesting stuff. Amazingly she didn't know about the show Halt & Catch Fire until I mentioned it to her the other day.
Anyway, I digress... the point is just that at this one store, at least, there is a staff of people who are quite knowledgeable/interesting and make it worth coming in, in order to interact with them.