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The company has been around for over 40 years. Have they done anything to suggest that they’ll just randomly go rogue? Their brand is built on some amount of user trust, if they start violating that, there’d be significant market risk which makes no sense for them to do. They can and are already winning when it comes to privacy, violating that would be incredibly stupid from a business perspective. Privacy is one of their competitive advantages.

I feel more importantly they go to great lengths to create a brand image (because after all, everything else aside, they are a for profit company) and I imagine that reneging on the privacy angle would be considered to be damaging to the brand.

I feel of all the major tech companies, Apple is way more invested in retaining their brand image.

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