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Which is smart if they're going for SEO. That button shows up everywhere.

Case in point, do a search for "Click here": http://www.google.com/search?q=click+here That's the ubiquity of the default generated code for inserting a Flash file on a web page.

PayPal has likely spent a ton of resources on figuring out exactly what is the best text to put there (and in what format), because they don't get to change it after the fact.



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