> People don't like to be made aware that their locks are actually useless.
They aren't useless. They raise the bar from "able to open a door" to "able to pick a lock or willing to break the door down". That cuts out like 99.9% of people on the planet (and a vast swath of actual criminals). That's a good deal for twenty bucks, even if the bar being raised is almost comically low.
What people don't like is paying for someone else to do something which appears trivial enough that anyone could do it. That it's a skill which takes time and practice to hone until the process looks that trivial is irrelevant, it looked too easy to need to pay someone else to do it.
The better you are at something, the less effort it looks like it took you, I'm sure every programmer here knows this. Designers have it even worse, the better a job they do, the less work it looks like it took.
Yeah, I'm definitely not arguing that. The point is that, at least when people don't critically think about something (which happens depressingly often), people neglect training and skill in evaluating the difficulty of tasks that appear easy.