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If I go to the grocery store and the cashier takes twice as long to ring me up as normal (all the while sweating and looking like he's trying very hard) I don't count it in favor of the cashier or the store. The reason is that I know how long it's supposed to take to ring me up, and this cashier is just bad at it.

On the other hand, I have very little understanding of how much time/effort is required by doctors and financial analysts, so I could easily be tricked by them.

That's not how grocery stores put on a show. They do it by doing things like spraying the vegetables with mist, even though it doesn't do anything to help them stay fresh. And by making the floors look immaculately clean even though whether or not the floors are scuffed up has zero to do with food safety. And of course Asian food stores do the exact opposite; they make their stores look cluttered and dirty on purpose, which signals to their customers that the staff is hard working and their food is fresh and cheap.

But that articles and ars's comment aren't about the general practice of vendors putting on a show. They are about the specific case of customers estimating value by perceived vendor's effort.

I suspect you would however pay more for the beef sliced by the 'butcher' behind the counter than you might for the same meat from the shelf.

Maybe not quite as universal as claimed by the OP but he definitely has a point.

The cashier doesn't add any value to your transaction -- he is just there is ensure the store gets your money.

I am willing to pay the sticker price for the groceries I pull off the shelf, not the cashier's skill in ringing them up.

I, and I think most people, factor the time it takes to check out into the price I'm willing to pay for goods. This is supported by the fact that grocery store managers will often stop whatever they are doing to open new checkout lines whenever they are getting full.

And yet I know people who refused to shop at WinCo because they didn't want to bag their own groceries despite it being significantly cheaper. So there is some value in the cashier/bagger.

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