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The smart move would be to make people wait 3 days by default, and then charge a premium for "overnight construction".



I believe it was FedEx which does something like this. For 2 day delivery they stick the package in a storage room for a day, then put it into the normal 1 day delivery system. Which costs them more than 1 day delivery, but lets them sell to a broader market.

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Price differentiation strikes again! I like the reversal on this one, though (that the cheaper product actually costs more to produce).

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