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I read once about a custom bike builder from Japan (Panasonic I think it was) that offered millions of combinations and still managed to deliver the bikes the following day. People thought they were being had, so Panasonic started to let people wait 3 days before delivering.

The smart move would be to make people wait 3 days by default, and then charge a premium for "overnight construction".

I believe it was FedEx which does something like this. For 2 day delivery they stick the package in a storage room for a day, then put it into the normal 1 day delivery system. Which costs them more than 1 day delivery, but lets them sell to a broader market.

Price differentiation strikes again! I like the reversal on this one, though (that the cheaper product actually costs more to produce).

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