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The official Go brand book [pdf] (googleapis.com)
18 points by thecodeboy 19 days ago | hide | past | web | favorite | 7 comments



Looks like branding done for a shoe company, completely out of place and generic. For programming languages, I think the worse the branding, the better. Just look at GNU.org or the Python website. But, this is a personal opinion of mine.

It could have been so much better, but instead they hired and chose the most cookie cut color scheme from Web 2.0 days, cliche logo that belongs on a shoe and a completely useless brand guide.

They should have hired C&G&H, InterBrand, Pentagram or someone sophisticated enough to understand that this is not a hot retail project, this is branding for a programming language.

What a shame, really. Sorry for a blunt criticism but I dislike almost every aspect of their branding. As a side note, I love Rust-Lang.org branding. It’s amazing. It conveys modernization + robustness.


I'm confused about your post. Was, "it could have been so much better," referring to Go's brand guide? And if so, how does that jive with "the worse the branding, the better"?

Are you saying a sophisticated brand agency would intentionally brand worse because it's the expectation for a successful programming language? If I'm a design agency, I would reject bad design even if it's expected and commonplace. Although, there might be good features in the bad design, which I think should be kept.

In the end, this brand guide is not just about the language. The first section is all about identifying the audience and helping communication in the community, which I think is more important than the details mentioned later on (colors/typography/logo/etc).

> Go was created by a team of programmers who value honest, open communication, without exaggeration or excess. Our dialogue with one another and the broader community adheres to the following

I don't really believe that this statement is true, but I think expressing this aspiration is important.

I think the Rust language website is quite good too, since it has all the details of the code of conduct and contribution info, but it's not a fair comparison since it's a superset of brand guidelines.

My complaint would be that the Rust website actually has a far superior visual design than the Go website, but I don't think there's a problem Go's brand book. My 2 cents, or 5. :\


I understand Google probably has some interest in Go's widespread use, but programming languages really make me laugh sometimes by how tribal their users can be. I'm sure I'm guilty of it too, but it's just surreal (online, of course - which is probably reason why, but still).

(Does a programming language need to be branded, is my question)


It's strange, given Google's resources and size, that they haven't even started using the new branding yet. It was announced over a year ago.


Thanks, I hate it.


Same, but to be fair that accurately matches my feelins towards Go.


The "Mascot" section is adorable.




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