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I've never imagined a phone company that aims to improve overall quality of life using phones, rather than just providing mobile service, fascinating to think about.

Are customers able to opt out of additional support and if so do any choose to?

I imagine it's not the cheapest phone company due to the additional service, so if you're not using it, you might be wasting money.

In any case, I think it's good that there are phone companies that compete on quality service rather than price, and specialised service for a specific demographic makes a lot of sense.

You don't have to imagine! We're $15 a month for unlimited talking and texting, and each gigabyte is $5. Or in other words, we beat Google Fi by $5. Support is our marketing budget, and it works rather well :)

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