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They’ve set the precedent that a Chinese trademark has worldwide effect. This move could come back to bite Apple if a Chinese company ever does the same thing to them directly.

In the end Apple has the money to fight that, and they'll make more money falling in line with Chinese law, even if it hurts small developers...especially since they draw so much growth from that region. The US is on the back burner.

Which wouldn't be upheld by any Paris Convention state. (And China agreed to the Paris Convention in 1984).

But yeah, international filing is a lot easier now, China is a member of the Madrid System, so it's relatively streamlined.

Still costs several thousand dollars.

If he's losing $200 - $300 per day because of this, it'd pay for itself pretty quickly.

I thought Apple already settled something like that in China.

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