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At least for a single day conference, it can work pretty well to have a "name" close out a conference because, as you say, people who might have been inclined to skip the last breakout or two otherwise to beat the traffic will end up sticking around.

The challenge at multi-day conferences is that it's just a reality that many people will take off early for travel and other reasons. So any big talk you put in the end may get some more people in seats at breakout but is also going to attract fewer people, less coverage, etc. than it would earlier in the event.

The last Elixir Conf I went to pulled this off on a multi day and it was very effective.

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