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I found that I am passionate about my skillset but not the industry as a whole. So my industry experience doesn't lend itself to spotting problems I can care about. Passion has never really affected my ability to deliver once I spotted a problem I thought I could solve, but I would be lying if I said I hadn't quit early on a few projects because I just didn't care if they failed. Sometimes I wish I were more ruthlessly in love with money to use that as a driver, but I'm not.

So I have been trying out developing cycling products. My skillset still applies, bootstrapping an online business and all the technology involved with it. Except now the purpose is delivering a product I care a bit more about. I am finding it far easier to stay motivated for this project. If only because I actually want to use it myself once it is done.

I'm exactly like that, if I feel the product has value, I can get behind it. I'm a good salesman for a 'good product'.

The flip side is that I have worked on many a drab project and site, that could have been improved with a little technical finesse, and simple UI overhaul, but there hasn't been the wherewithall from others. Hence perhaps an initially loved or cared for project has slowly declined.

I've also been at a startup, after many of the developers took the money and then departed. On a site that two founders had poured all their money into. People hadn't even the courage to tell them to quit, or throw out some un-needed features. That's almost heart breaking, but you do understand when those people have invested so much. I'm talking about remortagaging houses on a punt, to a pay a developer for a middle of the road product.

I've poured months of time into projects that have gone absolutely nowhere also for one reason or another. Not personal projects I might add. I have lost time and not been paid either. But by comparisson with the above have just taken it on the chin.

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