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It's not a true story. People wanted less manure and fewer horse corpses. They were thrilled with the automobile because it neatly solved their top two transportation complaints.

Not sure about my particular anecdote, I can't verify that to be accurate or attribute it to Ford (I have heard it on many occasions, and even once saw a clipping from a newspaper but can't find it now), but https://www.saturdayeveningpost.com/2017/01/get-horse-americ...

Skeptical at first, but came around quickly. The quote is apocryphal.

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