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I agree entirely with your second paragraph. With that being said, I do think it is very possible to test unbiased product-market fit. Simply do the promotional channels you would do if you had a product and pretend you have the best version of your product already and see if anyone will bite.

For instance, cold call companies and pretend you have the best version of your product on the phone or create a landing page that offers your "future product", buy PPC ads, and get people to fill out a lead gen form.

In both cases, once you talk a little bit, let them know the product is still under development and ask if they'd like to be contacted again once development is done.




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