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You're right. Getting to the real crux of the problem that someone faces but also are willing to pay for a solution is not easy.

Though I have had good experiences talking to different industries because it could be as simple as a 20 min phone call.

I find that if people are really facing problems that they want to get rid of and someone is genuinely interested in solving it for them, they are usually open to chatting. It does take some effort to reach out.

I have had success talking to 30-50 individuals before I come up with a solution and customer development is also a skill that needs to be develop .

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