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Indeed! One of the things I found frustrating about the article is that he talks about people 'lying' constantly... when if fact he had just asked meaningless questions.



He used the word lying. They didn't know they were lying.

They were miswanting. And it's a HUGE glossed over fact when talking to customers.


Yes, it's the customer development version of the XY problem.

https://en.wikipedia.org/wiki/XY_problem




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