"Without user research support, there's no acceptable route to creating new AMP components."
I can't think of a way to say this without sounds really cynical... I don't think they can about "users" in the same sense that "user research" would support, but rather they can that users click on whatever AMP is designed to do best, which is I assume ads or paid stuff at the top of search results. I seem to remember Google selling people on this by highlighting it's fast and more people click on it? I would think that's all that matters to them. I can't blame them, that's their job, to get more people to click on more things that Google makes money from.
I can't think of a way to say this without sounds really cynical... I don't think they can about "users" in the same sense that "user research" would support, but rather they can that users click on whatever AMP is designed to do best, which is I assume ads or paid stuff at the top of search results. I seem to remember Google selling people on this by highlighting it's fast and more people click on it? I would think that's all that matters to them. I can't blame them, that's their job, to get more people to click on more things that Google makes money from.