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The value is a gamble:

by making unsafe aircraft Boeing was able to avoid losing customers, and in fact make many more sales because airline’s pilots didn’t need to be retrained and their equipment didn’t need to be changed. Combined that made the MAX a more cost effective alternative to the airbus.

That’s your shareholder value, as long as your unsafe aircraft don’t end up crashing.

Also it’s mostly nonsense: executive compensation is often tied up in revenue and market performance, and they’ve mostly cashed out on that before the financial damage caused by their “work”.

We need to stop using "profit motive", "shareholder value", and "rational markets" as if they somehow provide moral air cover for actions that cause easily avoidable deaths and/or massive damage to the commons.

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