Every company out there is trying to employ more people. The only problem is in finding people who are a right fit, who have right skills and so on. The problem becomes more acute in a country like USA where economy is always in optimal mode. Everything you get in USA is mostly state of art requiring specialized skill.
Government has zero role to play in "creating jobs" or "attracting jobs". If government gets into that it will end up with corruption with 100% probability. Government however can play a big role in ensuring people have skills. Government is the only entity that can publish macroeconomic data about skills and shortages, Government can help universities and community colleges and private entrepreneurs develop those skills.
That isn't true, many companies have far too many employees relative to the size of their business. Companies grow much in the same way that bureaucracies do (see Parkinson's law). Firing people isn't necessarily easy, but it can be very profitable.
> The only problem is in finding people who are a right fit, who have right skills and so on.
Don't forget price.
> Government has zero role to play in "creating jobs" or "attracting jobs".
It has a massive role in increasing the price and risk of hiring people. Corporate taxes also directly affect the risk/return calculations for new investment.
This article makes it sound like AT&T execs lied about creating jobs, but they de-facto didn't. Creating 1000 jobs through investment doesn't imply not getting rid of 1000 other jobs through restructuring. Of course you're not going to be boasting about planned layoffs in the same breath, at least not to the press that serves the general population.
Every company out there is trying to make more money. If employing people doesn't correlate, and the trends between the two (making money and employing people) are diverging, then companies will make more money and employ less people.
It happens for many reasons - the solvable, as is the case with market capture monopolies, particularly for services (there exist patent troll businesses who employ no one, make no products, but sue with acquired IP rights to make large amounts of profit) and the "unfixable" as is the case with automation and technological efficiency.
The last 30 years have largely been defined by American businesses moving operations towards profit without labor - the per-employee revenues of some of the largest corporations are ludicrous compared to what could be found back then. That trend is unlikely to reverse and very likely to go exponential.