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If they have a bad website, its likely that they do not have good in house tools. Obviously not every one of them will be in that position, or have interest in changing things, but still having that list of prospects to go through is a lot more effective than spray and pray (not having a niche to go after) or relying on people reaching out to you. Once you do something well for 1 client, its pretty easy to show other similar companies that success and have them understand the value you offer. It won't be a 90% success rate, but still would be a lot better than not getting specific and niche-ing.

Source: My company employs this same type of method, and previously were generalists with no niche and didn't target specific companies we felt were a good fit. Being on the offensive and actively finding clients is night and day difference to before.




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