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I don't mind sharing the niche:edtech. Your guess is a good start but that is just the website part. I m talking more about web app i.e complex dynamic business applications. But yea, finding the gems requires a full time effort. We have a sales and marketing team.

Same, should've added that but my agency mostly deals with web apps or custom integrations to more simple websites such as client portals, custom admin panels, or custom e-commerce.

Also, if you're looking to niche and don't have a client in the chosen industry, you can use other success stories in the industry to the same effect. Our first client in one industry we got because I set up a meeting with one of the companies in the industry that had recently made a large update to their website like we would like to do for others in the industry. Sat with the COO that told me all the improvements they've seen, increased revenue, & other advantages to the website overhaul. I took that info to another similar (but not direct competitor) company and said we could offer the same advantages with a similar product. Literally walked into their office and introduced myself, gave a business card, then followed up with a few emails to various people in the business until the Owner called me up one day out of the blue. Had a contract signed a month later.

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