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Why can't it be both? Google won because they were the best, yes. But there's always the possibility of feedback loops. Just look at YouTube - discovery on there of smaller channels has become almost impossible, with bigger channels being reinforced constantly. Granted, video is much harder to understand and surface to users than news. Surely there should be enough content that it's more than a tiny minority which succeeds?

Every major platform is struggling with this.




> Surely there should be enough content that it's more than a tiny minority which succeeds?

Isn't this what has always happened historically with any new media platform, from print to radio to online? Storage space got cheaper, but human attention remains limited, so popularity and feedback loops are a human problem, not a technical one.




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