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This is a hugely important point. Google’s algorithm was genius at the size they were 10 years ago.

Today Google is the tail that wags the dog and a purely popularity based algorithm is more concerning.

However it’s also unquestionably true that Google results are not purely a popularity contest, and then the question becomes whose hand is on the tiller and which way is it steering?

Clearly in this case it is steering towards mainstream media outlets which all slant a particular way. This does not have a small impact.




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