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Isn’t that just like Safeway or the NYT? Except these companies probably exercise way more control than Google, and their customers likely enjoy the curation.

It’s just like that,

Except that the NYT and Safeway don’t pretend that their product isn’t the result of curation.

There is nothing ‘organic’ about organic search results.

I am sure both of those companies do exercise more control than Google, but they also do not have over 90% market share.

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