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They are doing that already. What do you think "most relevant" means -- it means "the link that most people want to click on".

Now, if I am looking at the google new results, and I see results from bbc.co.uk and "Random Guy's News Site", which one am I going to click? I'd choose bbc.co.uk every time. So they will be marked as "relevant" and will rise to the top, while "Random Guy's News Site" will be marked irrelevant and fall to the bottom of the list where no one will ever see it.

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