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>Google shows users what other users like, and most of Google's current users favor a small number of major outlets.

I would say that's partly true. The other part comes from all the flack that Google receives when they include niche or non-mainstream sources (which admittedly are more sloppy or more biased in their reporting). And it is a valid question whether Breitbart articles should be displayed alongside results from CNN or NYTimes or WaPo for generic news queries.

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