I disagree - people care about delivery times, quality of goods (is it what I ordered), and in some cases, they are open to alternatives (I would like a cheap android phone, If you can give me a Nokia instead of a Huawei, I don't care).
Similarly for news, people may have some preferences in their browsing, but ultimately for breaking news it doesn't matter whether it comes from CNN or the India times if there's no opinion involved in it yet, and lets be honest, most short-form journalism has very little research/opinion
For long form/blog-like content I agree with you though.
While I certainly also care about price: it's not the only thing I care about. I care about length of warranty, user-serviceability and/or ease of return for defect or repair, and reliability.
Why should I spend $800 on something that the manufacturer only warrants is useful for 30 days? Why should I spend $80 on something that I can't repair using my own tools? Why should I spend $8 on something that breaks within a week and it's more expensive to return than buy again?
I take pride in the things I've acquired. I provide care and maintenance to them. I think only the poorest and/or un-savviest and/or lavish of people worry only about price.
> and you're comparing like for like in most cases so Google works really well.
I've found that most "marketplaces" provide really poor experiences for customers like me. Amazon is right at the top of the poor experiences. Google Shopping comes next in line. Even something like Newegg will frequently have some pretty iffy deals going on.
It makes you (me) really wonder about other "marketplaces" such as the ACA.