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> The key takeaway that some people will have had from Cambridge Analytica, is not 'they got caught, don't do this', but rather 'they were largely successful and incredibly cheap'.

When you file things in court between private individuals, or for a government indictment, it becomes an instruction manual. Scrap whatever internet marketing handbook you ordered, disregard whatever guru you are following and hoping to trust, these court filings are the canonical source on what successful people are doing online.

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