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This is the sort of question that tends to be settled in a market (of one kind or another) rather than rigorous science.



the market shows that ad spending overall has not increased during the transition to the digital age. It has shifted from traditional to digital, but overall businesses spend the same amounts on advertising as in the past.


Political ad spending has been growing nonstop, outpacing inflation significantly.


Interesting. However this article claims that the reason for the jump is the 2010 decision to allow unlimited political spending. And lets remember that in the US the biggest spenders ddid not win.

https://www.google.gr/amp/s/www.marketwatch.com/amp/story/gu...




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