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Double your rate for each new client until you can't go higher and get work. Then back off in reasonable increments until you have just enough work to be happy.

I work in biotech. Companies don't blink at anything. $3,000 / day? Yup. No problem.

Money doesn't mean anything to a company where the entry price is 15 years of infrastructure build and raw materials that run in the millions if not billions. If it does, you have a braindead manager, so move on.

A helpful thing to remember is that large companies spend thousands of dollars a day just on printer paper.

How do you find such clients? I don't mean your particular channels, just the general idea.

I am a recent grad, talented I like to imagine, with an opportunity to do some consulting. If I know I can make X/hr elsewhere fulltime, is the 2.5-3x consulting/contracting rate still applicable, or does that apply to senior developers?

Regardless of level, you have to charge 2.5-3x to make up for the additional taxes you're paying, the benefits (health insurance, etc) you now have to pay full price for, and the inevitable gaps between contracts where you won't be making any money. Whether that bill rate is attainable varies depending on your skills, market, etc., but if you can't get that rate, then you're probably financially better off at the hypothetical fulltime job.

Isn't there a story about how a certain wine nobody bought but once they jacked up the price, its perceived value was higher and people thought it tasted better and it sold more?

It's the whole fashion industry. Pricing isn't correlated to raw cost, there's a whole science behind that.

I think this was Grey Goose Vodka?

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