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As an app developer, whenever I need something animated, I use the baseline MP4 format. My main motivation was that animated GIFs were not supported by Android without third party libraries.

I've had 10-15 seconds of videos (640x480) at 10 fps well under 200 KB. I also compared JPEG with MP4 and decided to use MP4 video (1 frame) instead of JPEG to keep myself from re-implementing a UI again for an image.

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