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GIFs work with no fuss only for small file sizes. Once you get over a fairly low threshold the size differences have an enormous impact both for network performance — like a GIF takes tens of seconds longer to start — or CPU load because all common browsers even on low-end phones have hardware video decoding but have decode GIFs on the CPU. Since people increasingly use them for video clips I encounter that more than I would have expected 10 years ago.

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