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Great that you brought up beacon.

Beacon was the way to keep privacy in check yet still make money. But when all went against it, they pulled out and then led a silent fooler's march towards tricking people into giving data and making that data available to payers. All made legal with a very broad TOS that they can do whatever they want with the data that they choose.

We should have just stuck with Beacon and marketplaces in a privacy rich world.

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