Ever since the Beacon fiasco he's been saying that privacy is important and that he's going to take it seriously and make changes, while every action he and those around him take moves blatantly in the opposite direction.
He's been lying every time. Year after year, over and over again, just lying straight to our face. It's not innocent, it's not naive, he's not dumb.
Beacon was the way to keep privacy in check yet still make money. But when all went against it, they pulled out and then led a silent fooler's march towards tricking people into giving data and making that data available to payers. All made legal with a very broad TOS that they can do whatever they want with the data that they choose.
We should have just stuck with Beacon and marketplaces in a privacy rich world.
By way of comparison:
Look at Bill Gates' actions independent of Microsoft. If his foundation cures malaria, and so forth, all other sins are forgiven. I'm pretty conflicted about Gates. But I accept that people are complicated. eg Ruthless on the battlefield of business, humanitarian in retirement.
I'm still chewing on Zuckerberg San Fran General Hospital's surprise billing. I know it was just a donation, not active control. But it now has his name. So I can't understand how someone with more money than god isn't giving away healthcare. If only for the PR. How is someone so insightful into human behavior simultaneously so oblivious?
If I were Scott Galloway advising Zuckerberg, I'd probably say better PR, damage control, more puff pieces (below). Once "Zuckerberg General" hit the press, I'd swoop in, apologize to everyone for the oversight & misunderstanding, forgive the debts, set up financial aide for students & other hardships, host a press conference to announce a new study for improving access & simplifying health care. Blah, blah, blah.
I guess I'm saying I don't really care that Zuckerberg is a bad actor. (No different than any other titan.) I'm just surprised that he's tone deaf and seemingly unable to adapt.
This privacy debacle is a long time coming. Per the structure of scandals, there's no new information or revelations. Zuckerberg just ran out of goodwill.