1. There are "fitness influencers" on instagram who are trying to build a career out of this
Ok. There are also software bloggers who are using their blogs to build up their tech careers. And startups who are using their blogs for marketing/PR purposes. I wouldn't go around accusing Robert Martin of being "full of shit" just because he wants to build a career out of the things he writes about.
2. There are some "fitness influencers" who haven't earned the credentials needed to be taken seriously
Sure, but that's the whole premise of social-networking platforms as opposed to traditional media. It seems a stretch to accuse everyone of being full of shit just because they chose to build their brand using social-media. What's next: "Everyone on the internet is full of shit"? "Everyone on Hacker News is full of shit"? "Everyone writing articles on random sites like MelMagazine is full of shit"?
Personally, this whole article reeks of clickbait and faux-outrage.
This is literally always the _secret_.
Marketers love that. So the platform has attracted people with marketing-oriented brains. So now we have this whole trend of influencers going on there, and basically just being marketers for one product or another, and making careers and businesses out of it. And IG is so good for that, that most of what you come across nowadays is turning out to be sponsored commercial content.
That's what I got from the article, and it's a great point, as multiple influencers actually say in the article, it's a great place to make posts that have commercial intent, but they don't even use social media, or consume Instagram, they just post their advertisements.
IG is basically becoming cable TV, one-way, minimal interactivity, people constantly pushing advertisements at you. All that's changed is some guy in a suit now assigns $X of his annual marketing budget to some roided up IG influencer and then gets on with his work day.
I'd love it if there was some platform where spending money actually reduces your reach, that's a platform I would use, specifically because it'd be a terrible tool for marketers.
The whole time, I thought it was going to say that they're not really fit at all, and are all mostly plastic surgery, implants and steroids, but not a single mention of that beyond the title and its accompanying illustration.
I also find #2 interesting. For fitness, unless your fake (which I thought the article was gonna discuss somewhat, but didn't), your creds are the photos and videos of your body and what you can do with it. That's mostly what people follow them for anyways.
Except, 'look, these guys are all fairly obviously on steroids', is a tough thing to get past current journalistic standards
I have been lifting hard and consistently for about twelve years. I'm pretty strong and I have plenty of muscle, but to most people I just look "fit". That's fine and all, but these people grossly underestimate what it takes to get "big".
I once had an Uber driver party with us after a night out. The guy was thin, but told me he had begun lifting and wanted to get big I asked him what his goals were and he told me "a bit bigger than you". Later that night he was in my garage and saw that I regularly train with a 250lb sandbag (not huge I know, but I'm 185lbs and I throw it on my shoulder for reps.) He was shocked because he thought I was just a casual. He understood at that point that his expectations needed to be tempered.
Agree with most of what you're saying here, but I disagree with the phrasing "believe you go to the gym."
I believe there's a noticeable difference between men and women who lift even a little bit, and people who don't at all. I don't think you have to look shredded to have a noticeably improved aesthetic (in the majority Western concept of physical attractiveness).
When my partner started doing a dead simple lifting plan 1 hour 2 days a week, she was getting comments from friends and co-workers she hadn't mentioned she was lifting to within a month. Basically, I don't want people to be demotivated by hulk like steroid users - you can look good naturally, and there's lots of other reasons to lift anyway (dopamine hit, posture, higher strength, etc).
Compare the bodies of body builders (who are trying to bulk up as much as they possibly can) with those of athletes who actually need to _use_ the muscles — anything from gymnasts to team sports players to strong man competitions. Look at people who achieve insane feats like Alex Honnold. Those are not gym bunny bodies, because they simply can’t afford to have useless bulk
Climbers in general have a really lanky build. They are basically carrying their bodyweight up long walls so being bulky is definitely a disadvantage. That's not to say that some climbers aren't extremely muscular. But, for example, Adam Ondra is probably one of the strongest climbers ever and he doesn't look absurdly muscular.
This picture shows incredible muscle definition.
I know he's not flexing but Tommy Caldwell has an incredible build as well https://earthtripper.com/sites/default/files/styles/responsi....
> “You want me to say I’m influencing all these people,” he says. “But I’m the one who is really influenced by this. The way I act online is shaped by monetary incentives. If a post does well, expect to see more posts like that. If copying and pasting motivational quotes from Dale Carnegie drives engagement, I will share them all day long. I don’t care.
My opinion is different nowadays. Instagram is surely a place where exists a lot of true beauty and expression, but it's also a place full of people largely driven by societal and monetary reward, to an extent that I've come to consider unhealthy. We are being influenced, and we are influencing.
And we like that-- my social brain wants to know what society considers beautiful, it enjoys training itself on what society considers beautiful, it wants to be affirmed in the beauty of its own body. Instagram gave me exactly what I wanted. But (and I don't mean to criticize anyone here at all, considering I was and still am subject to the same pressures and influences) I don't think what I thought I wanted was healthy. I want to be happy. A constant stream of corgi videos and bikini photos and travel porn gives me little ups, but it also shapes my brain in ways I think could be damaging.
But between a few of them giving me “I get to live vicariously through you now” vibes, the societal pressure to follow them back even if I don’t find their feeds interesting, and the ads, it felt like the whole thing was a net-negative for me and people close to me.
I’ve gone back to just sharing my travel photos in-person.
They find a tool or toy they like and mention how great it is (perhaps from their own company) and the mass of followers retweet and push it.
In the age of social media it's the perfect marketing strategy but the signal to noise ratio is low in my feed and I'm skeptical of anything I see on Twitter where I'm much more accepting of the _same content_ on here.
Yeah...I'm starting to develop an unhealthy obsession with bits of junk electronics, office trash, and hot glue guns...
I'd like to believe that you can become popular on social media, and have influence, but actually have skills, experience, knowledge and actionable advice. You can even do this without being paid for it!
Anecdotally, I follow lots of woodworkers on Instagram. Most of them work hard and have skills, experience, etc. Most of them are capable of adding to my knowledge. But many of them accept sponsorship when it comes their way.
Personally, once I start to see more than (made-up number) 10% of posts flashing (and hash-tagging) products, it's time for me to unfollow. It's subtle and insidious. Suddenly I find myself thinking "I really think DeWalt is the best brand of power tools" without having a good reason to believe that. "And if I need clamps, Bessey is the only way to roll!"
Which pretty much says everything about fitness influencers, no?
Not, how to get stronger faster, but more specifically which biological processes is the body capable of?
When I read people who suggest yoga , massage, chiro, weird exercises, etc... I just wonder- Why?
There is enough information on the internet to learn there are only a few ways to change muscles. Massage, manipulations, and stretching have their own merit, but without (hypertrophy) strengthening, is temporary.
Strengthening is one of the few things that is lasting.
I genuinely feel bad for people who think yoga is going to make their sitting back pain go away. The yoga infulencers and chiros will tell you whatever you want to hear.
Edit: lots of confusion about yoga and Physical therapy. A physical therapist doesn't teach you a workout. They use each tool to solve a body problem. Yoga is general exercise and stretching. Yoga might make you stronger, but it's not likely they are targeting the weak muscles directly, but rather giving you a workout routine.
There's lots of ways to be fit, I just think OP is trying to say you can't put all your eggs in one bucket and expect all the benefits to come to you.
I even said stretching, manipulations, and massage have their own merits.
These are all used to change the body, but strengthening is the long term change.
Best practice is to do stretching, manipulations, massage before the strengthening.
But these are my Engineering summary, you can get treatment from a doctor of Physical Therapy that does this as a job.
If your instructor is having you do low rep, weighted exercises, it does hypertrophy and would improve that muscle.
Yoga is a generic term.
Then you should have just said "stretching".
So is "strength training", but it's not so generic that I get to just make shit up.
You are more like doing endurance training which make cells for ADP/ATP.
And you likely aren't doing it like a perscription where they target the weaknesses. Rather general.
In the context of the original post, it is clear why I mentioned yoga in that list.
Read the context
There's also a lot of power yoga poses where you do the equivalent of weightless exercises.
When I first came out of college, I had incredible knee pain when sitting for longer period. I couldn't go to class without taking motrin or something stronger depending on the day. I worked out, played sports etc, was very active, and felt no pain when doing those activities but something in my body was out of whack/alignment. I saw a few specialists, did an MRI and they couldn't find an obvious cause. My only option that route was getting cut open and maybe finding something that wasn't being picked up (which knee surgery is a miserable recovery). I started doing PT where I was told my hamstrings were like old rubberbands. So I started stretching but it wasn't progressing. I ended up seeing a rolfing masseuse once a month. Things progressed slowly. I got to a point where seeing a trainer was a good option. Eventually the kneed pain vanished but was in my back. More work and direction and the pain was gone. It took two+ years of dedication but it was worth every penny.
I'm sharing this because I understand how desperate people can feel with pain management and how confusing everything can be. My point is plenty of the information is total bullshit, but if you put the energy and money in, you can find the right team and try a few different things, you can get better. I would have never believe in the actual effects of rolfing if I never tried it. You don't have to live with the pain, try to keep working and don't ever give up on it.
The improvements you expext from a weight training program are going from lifting 40kg off the floor to 140kg+ off the floor. So a strength trainer will disagree that Yoga helps because of course the magnitude of gain is just not in the same ballpark as a strength training program expects. You would be better off sticking to good fundamental strength training if that was your goal.
I think what it did was to reset my hypersensitive pain threshold back to normal, but I don't have any science to back that up. It was intensely uncomfortable (bringing me close to tears after a couple minutes) at first but then I adjusted to it.
The first thing a good strength coach will do is figure out your current range of motion and address how that's affecting your major lifts.
Moreso, poor flexibility can lead to injury and long term imbalances if you don't get them sorted before making big gains in strength. Like building on a lopsided foundation.
Have you ever noticed all these buff dudes at the gym who look like goblins ? Well, that's because they don't stretch and focus on pecs / shoulders / arms, combine that with an office job and you'll do more harm than good
When I asked what the most common thing people came to him with, he immediately said, "Yoga. I started out in a clinic down in the West Village across the street from a yoga studio, most of my clients were men who hurt their backs or their necks doing yoga positions."
- know what they are talking about
- have presence on social media
It's just that their numbers are incredibly low relative to the bullshitters and they don't label themselves as influencers.
I don't want to.
I make lots of money at my job, my studies and advice are a way for me to help people.
Selling snake oil is only going to push people away.
Every single "buff" person shown in this article, is on steroids. People have a really hard time accepting this, they really want to believe that if you work hard enough, you can do what they do.
I'll stay with AthleanX, Jeff Nippard, Fitness FAQ, Calisthenic Movement and many others... to each his own.
His Instagram feed is good (https://www.instagram.com/kiwipair_eric/) but his YouTube channel (https://www.youtube.com/channel/UCLTbJObSiRTHW18AIntfTJw) is amazing - packed full of him tips, techniques and example workouts that I've been finding really helpful.