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> With the landscape now, installing and launching software involves clicking on it in the app store and waiting a few seconds for the installer to finish.

Even when it really is that simple, any extra steps are going to increase drop-offs.

> I don't have to deal with individual passwords for each of my native apps, for instance.

Single sign-on solves this and you can create web apps that don't require initial sign up to use. Any desktop software that allows collaboration is likely to require a sign-up process as well so the desktop solution is always going to be more complex to set up.




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