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> more beautiful people trying to convince others they need to buy products to become that beautiful.

Pretty much, but you can score lots of swag and make a living for a little while. A friend of mine was an "influencer," and it sort of blew my mind how much money and free stuff companies would throw at her. Of course every other aspect of it was utterly toxic, from the need to constantly pose for and post suitable photos, to the relentless positivity in the comments, to the nasty feedback from people who were jealous or judgmental. It's basically just being a small-time celebrity: fun for a little while, but don't try to make a career out of it.




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