I absolutely and completely disagree with you here. 99.99% media is filler? Just look over the things you read through out the day and tell me it doesn't have more substance than a picture of a girl in an obscure outfit captioned "it's cold outside today".
Today I read about game of thrones theories about newest episode, read news about a terrorist being stopped in France, upcoming events in my town, checking what people selling on facebook market and what's the current employment state in crypto world etc. etc. I can actually explain substance and value in all of these posts. Can you explain value in the instagram post? Other than some questionable social-well-being-acceptance pseudo-science?
To claim that 99.99% of all media and social media is like the absolutely absurd instagram influencer posts is just completely and utterly silly.