Maybe this time it didn't go out unnoticed because someone actually tried to use their website and got pissed off it didn't work
Why is that?
I know a few of these people, moving around in similar positions in every company. They are brought in as hatchet men, with full knowledge that it will be a fiasco. But before this becomes obvious everybody gets to tout cost savings, optimizations, etc. to get their bonuses. Then the person is paid handsomely to leave and take all the blame with them. Their LinkedIn profiles are chock full of 12-24 month stints at all kinds of companies with "successful" projects... until you ask someone involved with those projects.
We should name and shame those who do that. It's a short term success for long term damage. (It's going to take a long time for Hertz to recover from this, and I can't imagine their lawsuit is going to be too successful [they still need a new site])
For me generally, it's execs that come from Cisco or GE tend to do this kind of thing.