Executive summary: late model mazda 6 entertainment consoles apparently don't escape text and parse the % in "99% invisible" as ... something. I'd be interested to know what people think this might be.
I think the most likely explanation is that the podcast name is being treated as a printf format string, something they mentioned in the show but erroneously dismissed. "% In" would be parsed as a "%n" directive, which can write arbritrary memory addresses and easily lead to a crash.