...you mean, more aggressively market it in a way that people won't mind paying out the --- for it, right?
I mean - someone is going to have to pay for it, either now, or later. But people don't want their bills rising crazy high, and they really won't want to pay for their neighbor's solar panels or whatnot (I'm talking the United States right now, where we can't even agree on proper health care coverage - it might be a different case in BC).
I'm not sure how it will be solved. Probably like everything else - in a panic.
So, today in 2019, I can buy 100% clean renewable electricity, from the local heavily-regulated electrical utility. The "market rate" price of this is exactly 1 cent extra, per kilowatt hour. - https://www.consumersenergy.com/-/media/CE/Documents/renewab...
According to the US EIA, the average household uses about 867kwh per month. Most Michigan households could switch to 100% renewable electricity, for a real-world price of $8.67 extra per month. That's it. No fees, no installation, no new equipment. Literally check one box, get 100% renewable energy.
I know Michigan is not British Columbia. I am aware these costs vary by region. I know not everyone can afford this, and that it is a position of privilege to be able to spend an extra $9/month on fancier electricity. But the cost here is literally cheaper than Netflix, and it prevents about 1.2 tons of CO2 from hitting the atmosphere (per household, per month).
I don't think I'm exaggerating at all, when I say we really have all the tech we need, and we really just need to deploy it everywhere. Yes, it costs more. But only a little bit more, for such a huge benefit, it seems like an obvious thing we should be doing.