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I notice that the author doesn't use capitals either and I'm not sure if visually I like that or not. It makes it feel more casual which is nice, but I think it does get harder to parse the sentences.





I am going for the casual feel, although I am aware for some people it does hurt readability. But I quite like it, and want to indulge a little on my own site :)

There is a CSS rule for everything lower case. If Google gets a snippet of your page and puts it in the less casual results it looks silly in lower case. The content needs to be written with capital letters and punctuation and styled to be casual.



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