In India, we too have similar app based on our Prime Minister, Mr. Narendra Modi, and the app is called as Namo App. On the other hand, The DTH providers have also launched a dedicated channel on him, known as Namo TV.
The use of the Chinese app is compulsary for many to teach themselves about Xi's ideology and propaganda. They gamify this by scoring the "player" and placing them on a leaderboard. The scores they receive on this app most probably are and will directly or indirectly affect their actual social credit scores. That is dystopic.
The NaMo app/television channel is just mode of communicate to the larger mass regarding the party's ideas and news updates.