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Yeah it's nonsense. Having a separation between my work and personal life is a completely valid reason for having multiple online identities. There are plenty of other valid reasons. Obviously Mark would love us to be constrained to single username so that he can create a more complete profile for selling to advertisers. Data from a real name user is more valuable for correlation with other data sources. This "philosophy" is driven by the bottom line and nothing to do with "integrity".



He can't have his cake and eat it. Either he has to deal with two separate identities, or he gets a sanitized 'work me' which will be as good as useless for advertising. Your choice Mark.


An individual with multiple online identities generates more data than the same individual would if they were using a single account for everything.




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