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> To "increase the conversion rate" you have to either improve the value of the commercial offering or cripple / remove the open source offering.

I'm not even sure if that would have much influence: the line between paying and non-paying might be just the divide between companies where it's hard to get paid licencing approved and companies where it's hard to get unpaid licensing approved. The key to a high commercial open source conversion rate might be targeting industries where lingering distrust of open source is still common.

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