You think you have plenty of money to spend and it's easy to get licenses for software. Nope. It's often harder than being in a small business. Licenses often mean lengthy RFPs with extensive Legal and Procurement involvement.
Need to try and sneak things under the radar if you want to get them to buy your products.
So in some ways it makes sense to make your enterprise price incredibly high - because the people within large companies will either be able to spend loads of money, or non at all. Very few will be anywhere in between (and will find it very difficult to pay or continue to pay over time).