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It's taken pretty seriously internally. All new hires at most offices receive day-1 "Customer Obsession" training. I know this because I got certified as a trainer for that class just this week.

There are some cases where I think we've failed at it, speaking for myself and not the company of course, but the concept is still the driving force behind a lot of what goes on. "Start with the customer". Amazon Go is a pretty big recent example where the company is really proud internally of the customer obsession that went into it.

Bias note: I've been an Amazon dude a long time now.




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