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Nah, I think 10x the fine and you're really starting to hurt.

50% of revenue sounds more like chopping off an arm or a leg than starting to hurt.

I was kidding, of course. Profit margins, even for Google, let alone a small digital business, are a fraction of revenue, typically negative.

That's exactly what needs to happen. Google needs to lose a leg or an arm. Something that significant, but in corporate terms. Like maybe force them to divest of European holdings. Separate that business from North American operations. Or just exile then from Europe all together.

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