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I remember how much excitement Netflix created in the data science community when they used to run their recommendation competition. There was so much optimism that big data would bring big benefits for consumers. How naive we were. Of course the data is used to extract maximum value for the data owner, not consumers. I guess we used to think their interests were aligned; the dream of the free market: that companies will compete on who makes customers' lives better. So so wrong.



There is no free market if there is copyright.




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