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I agree with your comments. I'd also add Stadia could operate a traditional platform/store model as well. It'd be a big ask for big publishers to launch their huge-budget flagship content straight into a content bundle. But you could have them sell access to people with Stadia accounts same as they sell physical/digital copies to Xbox/PS/PC owners.



Imagine simply moving all hardware support issues "in-house" or at least trading in all of the pimply teenagers with hardware issues for a single team of engineers working for one of the smartest companies in the world.

The vast majority of your support department can be let go.




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